Hiring a Voice? Ask These Questions.

Hiring the right voiceover talent may appear to be a very simple decision, and it is. But a few very important questions must be asked to assure the right voice is also the most effective for your product. Questions you must ask yourself, or should be asked by the talent you're auditioning for the job. It's not rocket science, but it is important.....(Continue)

Use Message-On-Hold and Make Money!

The idea of “message-on-hold” sounds great...in theory. You are presented with a customer who, having called your office (understand that, the customer contacted you...obviously he/she has a real interest), is a qualified lead! An existing customer waiting to speak with someone...and an indeterminate number of seconds during which..... (Continue)

Should I Appear in My Own Commercials?

Appearing in, or voicing, one's own commercial can be a very effective tool...it can also be a clever ploy to obscure the effectiveness of a campaign. In this article, we'll explore the positives, the negatives, and the hidden agendas in producing an advertising spot...... (Continue)

Suggestions for Writing Effective Voiceover Copy

As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don’t have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to perform. Here are some ideas to consider before you put your pen to paper or fingers to keyboard......(Continue)

Using a Voice as a Jingle

Jingles have been an important part of successful advertising marketing strategies for a long time; and for good reason.

A well selected and utilized voiceover artist can achieve much the same result...(Continue)

The Language of Success

I don't know when it began, but advertising in this country has been engaged in a grammatical "race to the bottom" for some time. I remember the controversy in the 1950's.....(Continue)

Physical Fitness and Your Voice

There is a connection between physical conditioning and the quality of your voice and voiceovers......(Continue)